Capture PSD's Summer 2026 Western Campaign through an elevated lifestyle lens that authentically blends modern western culture with the brand's bold identity. The shoot will feature PSD's mainline western assortment alongside collaborations with Whiskey Bent, Hooey, and Realtree, showcasing both men's and women's styles in natural outdoor environments. Content should feel aspirational, adventurous, and genuine, highlighting themes of freedom, exploration, and western heritage while delivering a versatile asset library for ecommerce, retention marketing, paid media, social content, and video. Imagery should balance compelling storytelling with strong product visibility, helping establish PSD as a credible and relevant player within the growing western category.