~ Ethika ~
PATTERN DESIGN
While living in San Clemente, California I was inspired to create a pattern of my surrounding elements. Using wave and brush stroke textures, bright colors combined with the California bear and the United States flag. This direction gave me the elements I need to bring it all to life.
MENS UNDERWEAR
~ Ethika ~
Throwback Tees
LA Lakers, Kareem Tee & Philadelphia 76ers, Julius Erving Tee for Ethika Inc.
~ Dakine ~
Hangtag Direction
Font usage, logo placement, color usage and layout design for licensees