Dakine
STREET SERIES backpacks / lifestyle Campaign
The Summer Street Series campaign introduces Dakine’s most versatile urban backpack — built to move seamlessly from skate spot to city commute. Designed to carry a skateboard, protect a laptop, and deliver a bold camo-forward aesthetic, the Street Series represents functional performance through a street-culture lens. This is a 360° campaign spanning hero video, social content, and e-commerce.
Objective
Position the Street Series as the essential daily carry for the modern skater/creative — performance-driven utility wrapped in elevated street styling. The tone is authentic, kinetic, and confident. We’re not just showcasing a bag; we’re capturing movement, independence, and city rhythm in peak summer light.
