Pacific Paddle Games

Held at Doheny State Beach in Dana Point, the Pacific Paddle Games (PPG) was the premier stand-up paddleboarding event in the world from 2015 to 2018. The annual competition brought together elite paddlers from around the globe to compete in high-intensity surf and distance races along the Southern California coastline. With prize purses exceeding $60,000, the event became a defining moment in the SUP calendar. Held each fall, PPG blended world-class competition with a vibrant beach festival atmosphere featuring brand activations, board demos, exhibitions, and family-friendly activities that celebrated the culture and progression of stand-up paddleboarding.

Role & Contributions

Art Direction

Event Infrastructure Design

Branded Lockup Design

Style Guide

Digital Creative

Merchandise

Ethika / RGB2

The Ethika RBG 2 brought the brand’s “Real. Recognize. Real.” ethos to life with an immersive cultural event in downtown Los Angeles. Held in Downtown Los Angeles, the second annual gathering blended music, street culture, and fashion, drawing a high-energy crowd from across the city. The night featured live performances from Kid Ink and Kodak Black, alongside brand showcases and community moments that reflected Ethika’s deep roots in music, sport, and streetwear culture. The event reinforced the brand’s connection to influential artists and fans while celebrating creativity and authenticity.