Ethika

underwear DESIGN

Inspired by Southern California’s surf culture and constant motion, this pattern blends flowing wave forms and textured brush strokes with bold color. The California bear and elements of the U.S. flag ground the design in place, bringing movement and identity together.

 
 
calication-desktop.jpg
 
 
CALI-CATION-print.jpg
 
 
WOMENS UNDERWEAR
 

 

Ethika

underwear design

Inspired by the Nike LeBron 15, the 2–3 Zone pattern pulls from the sneaker’s alligator texture and loud pink-and-blue hits. The colors channel Miami nightlife energy, reworked into a sneaker-head–driven underwear design for Ethika.

 
INSPIRATION, NIKE LABRON 15The 2-3 Zone is inspired by the Nike Labron 15, South Beach. It is one of Lebron James signature pairs. I was drawn to these shoes when I first saw them. The texture reminded me of alligator skin. The pink and blue colors …
2-3 ZONE, MENS UNDERWEARDesigned for Ethika mens underwear. Mens fit “the staple” shown above.

Ethika

Throwback Tees

LA Lakers, Kareem Tee & Philadelphia 76ers, Julius Erving Tee for Ethika Inc.

 
 
Previous
Previous

Logos

Next
Next

PACKAGING