Link invis.io/3HPA2JDSX24
Client: Intern Report
Problem / task:
APRD Student Hiring App. Design an app for agencies to learn
about APRD students for internships and full-time positions.
Process:
I wanted to create an app that was easy to navigate and fun to use. There are a couple apps that help students find internships but they are challenging to use and don’t focus on the agency side. I created intern report to be both student and agency focused. There are four categories that students can be in: Art direction, graphic design, copywriting and strategy. I really wanted to focus on advertising and capture the audience of creative students. For my branding I created a simple type oriented logo. The font I used was Calluna Bold and for the body copy I used Avenir. I really enjoy the way these fonts pair together and I think it works well in the app. For colors I wanted to keep it very clean and simple. I used mostly black, white and coral.
Role: Design
Deliverables: Logo | App Design
User Research / User Personas
simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
e and don’t focus on the agency side. I created intern report to be both student and agency focused. There are four categories that students can be in: Art direction, graphic design, copywriting and strategy. I really wanted to focus on advertising and capture the audience of creative students. For my branding I created a simple type oriented logo. The font I used was Calluna Bold and for the body copy I used Avenir. I really enjoy the way these fonts pair together and I think it works well in the app. For colors I wanted to keep it very clean and simple. I used mostly black, white and coral.
e and don’t focus on the agency side. I created intern report to be both student and agency focused. There are four categories that students can be in: Art direction, graphic design, copywriting and strategy. I really wanted to focus on advertising and capture the audience of creative students. For my branding I created a simple type oriented logo. The font I used was Calluna Bold and for the body copy I used Avenir. I really enjoy the way these fonts pair together and I think it works well in the app. For colors I wanted to keep it very clean and simple. I used mostly black, white and coral.
Mind Mapping
