Dakine / STUDIO
Dakine Gear Guide studio shoot that highlights winter essentials—outerwear, snow jackets, beanies, gloves, and travel accessories—as premium, giftable, and performance-driven. The creative feels modern with a minimal, high-contrast aesthetic to evoke cold conditions without overpowering the product. Focus on a mix of crisp ecomm shots and styled kit builds, that emphasize layering and function. Composition prioritizes product clarity with intentional negative space for promotional messaging, delivering versatile assets that balance editorial polish with strong conversion intent.
Role & Contributions
Photo Art Direction
Concept Development & Moodboards
Established Lighting, Color Palette
Post-Production Direction
