Dakine

CYCLONE SERIES

 

The Dakine Cyclone Series dry bags were photographed on location in Hawaii to accurately represent product performance in real-world, water-driven environments. The shoot focused on capturing the collection in wet, high-exposure conditions—coastal shorelines, open water, and shifting weather—to demonstrate waterproof construction, durability, and functional design. The Cyclone DLX Dry Pack 36L served as the hero product, with imagery highlighting capacity, submersibility, and key technical features such as welded seams and TRU® Zip closures. Art direction prioritized clear product visibility, material detail, and usability across scenarios, using natural light and clean compositions to ensure consistency across e-commerce and broader marketing applications.

 
 

Role & Contributions

Art Direction

Concept Development & Moodboards

Branded Lockup Design

Digital Creative

Video Direction