~ PSD ~

Ribbed,
Product Drop

PSD’s launch of the new ribbed fabric in the women’s category, showcasing its soft, stretchy, and luxurious feel across top-selling silhouettes. The hero for this launch is the Baby Pink Rib colorway, tying in the Spring/VDay look and feel to create excitement. We want to position the new ribbed collection as a standout from what is currently offered to our women’s consumer. Creating a must-have addition to the brand’s core offering.

OBJECTIVE

Introduce new fabrication to the consumer by focusing on product, including detail shots on model + elevated product photography. Position new ribbed material with current fabrications that is offered to our consumer, making the ribbed styles stand out from the rest. Drive traffic, engagement and excitement for this new launch to the women’s category.