ART DIRECTION / PSD / Women's Ribbed
~ PSD ~
Ribbed,
Product Drop
PSD’s launch of the new ribbed fabric in the women’s category, showcasing its soft, stretchy, and luxurious feel across top-selling silhouettes. The hero for this launch is the Baby Pink Rib colorway, tying in the Spring/VDay look and feel to create excitement. We want to position the new ribbed collection as a standout from what is currently offered to our women’s consumer. Creating a must-have addition to the brand’s core offering.